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The ROI of Sustainer Giving: Findings from the Leader in Fundraising Technology

Session Date: 
Jun 22, 2017 - 10:45am12:00pm

Session Tracks:

Sustainer giving, or giving from recurring donors provides more stable cash flow, improved fundraising efficiency, and better donor lifetime value than programs that emphasize one-time gifts. Is your fundraising office focusing on the right strategy? This session will inform participants about the financial benefits of moving to a retention-based fundraising model in this session where we’ll highlight insights around average program performances, donor retention, and where the market is headed.

Field of Study:

Session Type:


Title Speaker Details Session ID
Chuck Longfield Blackbaud, Senior Vice President and Chief Scientist 25