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Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business

Session Date: 
Jun 21, 2017 - 12:50pm2:05pm

Session Tracks:

We work in a time of unprecedented generational challenge and change. Four generations in the workforce. Five generations in the marketplace. And making matters worse, there is a tremendous amount of misinformation around generational differences. What we know for a fact: Strategies that work for one generation can be a complete turn-off for others. This generational divide makes your job more difficult and more important than ever. In this provocative presentation, bestselling author Jason Dorsey exposes new generational truths that directly impact leaders like you. Jason shares surprising data, firsthand stories, and step-by-step actions. You can rely on these actions to drive communication, engagement, recruiting, and more.

  • Gain a new, actionable perspective on generations as a concept
  • Define each of the four generations in the context of their own generation
  • Learn specific, step-by-step ways that increase communication, motivation and more
CPE Credits: 

Field of Study:

Session Type:


Title Speaker Details Session ID
Jason Dorsey The Center for Generational Kinetics, Co-Founder, Millennials and Gen Z Expert and Researcher 1