Session Date:
Jun 22, 2017 - 10:45am–12:00pm
Session Tracks:
- Accounting & Auditing
- Specialized Knowledge
Sustainer giving, or giving from recurring donors provides more stable cash flow, improved fundraising efficiency, and better donor lifetime value than programs that emphasize one-time gifts. Is your fundraising office focusing on the right strategy? This session will inform participants about the financial benefits of moving to a retention-based fundraising model in this session where we’ll highlight insights around average program performances, donor retention, and where the market is headed.
Field of Study:
- Specialized Knowledge & Applications
Session Type:
- Concurrent